Visit Hachinohe has been continuously promoting the charms of the Hachinohe region and Tohoku in the Uk, France, and Taiwan since October 2019, and has been working on the UK version of Conde Nast Traveler, an authority on global travel magazines, as one of the most important targets.
- Reason for election
The charm of the Hachinohe area, which has been overlooked until now, was evaluated as a destination that matches the future travel trend of “travel to avoid crowds and experience the life, culture, and nature of the local people”. The following points were evaluated.
Reconstruction from the earthquake disaster
・ “Michi-no-Shiofu Trail” where you can enjoy the picturesque scenery
・ World Heritage Site “Jomon Ruins” where you can feel the history and culture”, “Historic Site Nejo”
・ “Traditional crafts of the South” that continue to be loved locally
Visit Hachinohe has been promoting the Hachinohe area and increasing the number of tourists visiting Japan to travelers in the UK, France, and Taiwan who have a strong interest in history, life, and culture. In particular, as a symbol of reconstruction after the Tohoku earthquake, as a result of strongly disseminating the “Miinectal Sea Breeze Trail” that opened its entire line in 2019 and the “Jomon” registered as a World Heritage Site in 2021, it was selected as the prestigious media “Condé Nast Traveler UK Version” as “Best Holiday Destination of 2022”.
The PR method of acquiring exposure based on such media relations is a world-standard marketing method conducted by tourism offices and DEMOos around the world, and our organization has been developing in the UK, France, and Taiwan.
- Elected Global Destinations (Excerpts from 22 Countries and Regions)
Bend, Oregon, USA
Daynetree, Queensland, Australia, etc.
- Hachinohe area introduced as an area “irresistible for adventure lovers”
Hachinohe, located in Aomori Prefecture in Honshu, is an often overlooked and attractive area with historical villages and the Pacific coastline (less than 2% of foreign tourists visiting Japan visit Hachinohe). Although the 2011 earthquake and tsunami devastated much of the northern region, tourism has since become an integral part of the region’s recovery. The local community has worked tirelessly to sew scars, earning significant incomes and leading the area to its former glory.
The recently developed Michinok Shiofu Trail, which connects Hachinohe City and Soma City in Fukushima Prefecture, is the perfect course for sightseeing. Along the Tohoku coastline, you’ll follow a picturesque 1,000-kilometer trail of hidden shrines, bear-out forests, and fragrant wildflower grasslands. Stay in a minshuku along the roadside to get a glimpse of authentic Tohoku life and directly support local families.
Hachinohe’s historical and cultural significance is enormous. There are archaeological artifacts that show that humankind has lived here since the Jomon period about 20,000 years ago. The influence of the Southern clan can certainly be felt in every corner of this region, such as the faithful restoration of the castle built by the warlords in 1334, and the elaborate construction of southern folk crafts that have developed for generations.
- Visit 8008 President’s Message
This time, we have selected the Hachinohe area as the only “best holiday destination” in Japan in the UK version of Conde Nast Traveler, the authority of the global travel magazine.
I am very pleased that the Hachinohe area has been chosen as a destination for the world that can be seen by recalling “Why do people travel in the true sense of the world”, as mentioned in the purpose of this special feature, and I think that it is something that encourages people in various regions.
Starting with this, we will continue to disseminate information to domestic and foreign travelers in cooperation with people in the Hachinohe area and the surrounding area, the Michinok Shiofu Trail, which leads from Hachinohe City in Aomori Prefecture to Soma City in Iwate Prefecture, Miyagi Prefecture, and Soma City, Fukushima Prefecture, and the World Heritage Site “Jomon” that spans Hokkaido, Aomori, Iwate, Iwate, and Akita Prefectures.
- Reference: VISIT 1005 Website
Hachinohe Area Tourism and Product Site https://visithachinohe.com/
Corporate Site https://visithachinohe.or.jp/