BEAMS EYE on AOMORI starts on December 20th to convey the charms of Aomori

BEAMS JAPAN, which is the head office: Shibuya-ku, Tokyo, President and CEO: Hiroshi Shitara, is promoting the charm of Japan, and in collaboration with Aomori Prefecture for the second time following last year’s meeting, we have planned and developed about 100 kinds of products together with 13 operators selected by the public offering. Titled “BEAMS EYE on AOMORI”, products will be unveiled and sold at beams official online shop from Monday, December 20, and at BEAMS JAPAN store in Shinjuku from Wednesday, January 19, 2022.

Beams Japan buyers went to Aomori to deliver the passion of each business to more customers, so they put together wisdom and ingenuity, prototypes and brush-ups. There are about 100 confident works that are nostalgic but new, where you can feel the rich nature and tradition of Aomori Prefecture with your five senses. From lifestyles to delicious foods, please enjoy them.

  • Beams EYE on AOMORI Overview

Period: From Monday, December 20, 2021 to Tuesday, February 22, 2022
– BEAMS Japan, Shinjuku (Wednesday, January 19 – Tuesday, February 22, 2022) Address: 3-32-6 Shinjuku, Shinjuku-ku, Tokyo TEL:03-5368-7300 Business hours: 11:00 a.m. to 8:00 p.m. (subject to change or temporary closure)
– BEAMS Official Online Shop (Monday, December 20, 2021 – Tuesday, February 22, 2022) URL:
– BEAMS Japan Taipei Pop-Up Shop (Tuesday, February 8 – Tuesday, February 22, 2022) Address: No.14 Nanjing West Road, Zhongshan District, Taipei City No.1 1F 2015 Seisei Seisei Store *Last year’s developed products, etc.
Special site

  • Example of sales products (manufacturer in parentheses)

・ Apple pouch of traditional craft “Tsugaru kogin sashimi” (Hirosaki Kogin Laboratory Co., Ltd.)
・ Sukiyaki weaving kit made with apple tree loom and old cloth (Asakiori CHICKA)
・Additive-free apple ginger juice made with only apples and ginger (Abe Apple Orchard)
・ Small hiba ladder-style interior items of apple farmers (Kimura Kihin Seisakusho Co., Ltd.)
・ Stationery and towels with the Nebuta Festival as a design motif (Koshuya Clothing Store Co., Ltd.)
・ Jomon bracelet made of pure silk bran (Tsugaru Gumi-thong Studio)
・ Woodworking design products produced in Aomori Prefecture, which has the best amount of beech trees accumulated in Japan (Benaco Co., Ltd.)
・ Modern pictured dove flute (Tsugaru craft Kusamura)
・ Colorful Yawatama (Yawatama Co., Ltd.) with a wish for the amulet of an old horse
・ Yahatama (Kotone Amano) decorated by lacquer artists
・Ancient Japanese edible flowers, pickles of chrysanthemum petals (Steins Co., Ltd.)
・Craft wine using Aomori’s specialty black grapes and Yasuke anzu (Sanmamor Winery Co., Ltd.)
・ Grilled fish meal and dried fish that can take about 5 times the dashi of niboshi (Tonobu Store Co., Ltd.)

Beams EYE on AOMORI Sales ExampleBeams EYE on AOMORI Sales Example


BEAMS started in 2016 as a project to convey the goodness and fun of Japan to the world. Based at three BEAMS JAPAN stores in Shinjuku, Shibuya, and Kyoto, in addition to products that shine japanese technology, masterpieces from various places backed by tradition, modern culture and art, fashion items such as carefully selected Japanese brands and original wear are also accumulated to convey the charm of Japanese goods and things both domestically and internationally. We have collaborated with local governments such as Kobe City in Hyogo Prefecture, Beppu City in Oita Prefecture, Nagoya City in Aichi Prefecture, and Fukushima Prefecture, as well as companies from different industries, and are working on a number of projects, such as product development and the publication of guidebooks in addition to store events.

What do you think?


    Leave a Reply

    Your email address will not be published. Required fields are marked *

    GIPHY App Key not set. Please check settings

    Written by 工芸プレス

    NEXTOOtake News Letter December 2021

    “Prayer and Festival – PRAYER and CELEBRATION” is a joint exhibition of bilingual art information magazine “ONBEAT” and art project production group “WATOWA GALLERY”