New Year’s holidays to fantastic dogo Everyone’s Dogo Onsen revitalization project

It started with the dogo onsen main building preservation and repair work (the latter term) from FISCAL 2021
Dogo Onsen Revitalization Project “Minna no Dogo Onsen Revitalization Project”.
Dogo is colored with art, illuminations, etc. are also performed.
This winter, please enjoy a fantastic space at Dogo Onsen.

Minna no Dogo Onsen Revitalization Project

Mika Ninagawa decorates the courtyard of Asuka-no-Yu, Dogo Onsen Annex

About 230 photographs of the flowers of photographer and film director Mika Ninagawa have been installed. This is Ninagawa’s first large-scale installation with photographs on the outdoor floor.


Lunch ☀

©mika   ninagawa,Courtesy   of   Tomio   Koyama   Gallery   /   dogo2021​

Night ☽

©mika   ninagawa,Courtesy   of   Tomio   Koyama   Gallery   /   dogo2021
Two original lanterns decorate the square, and you can enjoy a different atmosphere day and night.

(2) Exhibition of Yuji Sumikawa’s works
Yuji Sumikawa, a technical illustrator living in Matsuyama City, works on the theme of historical picture scrolls of Dogo Onsen
“Dogo Onsen Goki Dango” is released. Illustrations that make use of the technique of trick painting
It can also be enjoyed as a photo booth.

-One of five works “Dogo Onsen I’m going to bei no yu” – ©yuji   sumikawa   /   dogo2021


(3) Original AR content                   

 Mitsuko Ono, a multimedia designer, springs up with the face of “people”
Two types of content featuring characters with the motif of “bubbles” of hot springs are released. You can enjoy AR works inspired by the heat overflowing from the main building.


(1) to (3) Exhibition period Until Thursday, February 29, 2024

(4) Shinro Otake’s work appeared on the bare roof of the Dogo Onsen main building
The bare roof of the Dogo Onsen Main Building, which had been decorated with wrapping art of Osamu Tezuka ‘Firebird’, has been changed to a work by Noburo Otake, and a new symbol of Dogo Onsen appears.

(4) Exhibition period From Friday, December 17, 2021 to December 2024 (planned)

(5) Illumination work “Hikari no Hikari no Hikari”
This participatory art project started with the idea of “smile to people” in the wake of the Great East Japan Earthquake in 2011. Participants pack LED bulbs in fruit bags with illustrations of “smiles”, and a colorful smile colors the night in Dogo Park.

(5) Exhibition period From December 17, 2021 (Friday) to January 16, 2022 (Sunday)

What is minna no Dogo Onsen Revitalization Project?

A plan to revitalize Dogo Onsen that incorporates “art” into local resources called “hot springs”. While expanding the economic cycle in the region, we will increase the population involved in the dogo, develop human resources, and carry out sustainable community development activities in the Dogo area.
■Concept stay hot,stay creative
I want to warm Dogo Onsen, Japan, and the world with the heat of “Art × people × hot springs”!

■ Symbol mark   Graphic Designer Kazuki Kobayashi
Focusing on the fact that people play a leading role in urban development, the motif is the face of people and the bubbles of hot springs. The character changes to various shapes in the scene used, coloring the town after the road.

■Period: May 2021 to March 31, 2024
■Deployment location: Entire Dogo Onsen area
■Organizer: Dogo Machizukuri Executive Committee for The Future
(Inside the Dogo Onsen Office in Matsuyama City)
■Planning and Production: Spiral / Wacoal Art Center Co., Ltd.

Other events
・ “#道後 Time Tour” Instagram Photo Campaign

“Dogo Enguri” proposes five town walks with the theme of “time”, such as different quaint times, the changing seasons, and the climate that has been passed down through time. In fact, if you go around the course of “Dogo Kinguri” and post “Tokikita Photo” on Instagram, you will receive a present that allows you to enjoy Dogo Onsen to contributors who have won many “likes” and those who have pressed “Like” on the post.


Campaign Site
Application period: From Friday, November 12, 2021 to Monday, January 31, 2022

Dogo Onsen Annex Asuka Noyusen 4th Anniversary Event

In commemoration of the 4th anniversary of the grand opening,
A present of red and white manju to visitors,
A special exhibition of traditional crafts will be held at the entrance on the 1st floor.


Kohaku Manju Present Period (First 100 people/day)
from December 25, 2021 (Saturday) to January 3, 2022 (Monday)
Exhibition period of traditional craft “Tsutsu-taki dyeing”
from December 18, 2021 (Saturday) to January 10, 2022 (Monday, National Holiday)

Artist Introduction

Shinro Otake Shinro Otake

Born in Tokyo in 1955.
Since the early 1980s, he has been presenting his work both in Japan and overseas.
In 1988, he moved his production base to Uwajima City, Ehime Prefecture, focusing on paintings, sound and photography,
He develops a variety of works such as three-dimensional works incorporating images, essays, and picture books.
In 2014, the Arts Scholarship For Arts, Culture, Sports, Science and Technology (MEXT) was awarded through the achievements of four exhibitions held in Japan and overseas.
Received the Minister’s Award.
Participated in the Triennale in Hawaii in February 2022 at the National Museum of Modern Art, Tokyo
A solo exhibition will be held.


Photo by shoko

Mika Ninagawa Mika Niniwa

Photographer, film director. He has received the Kimura Ihei Photography Award and many other awards.
He directed films “Sakuran” (2007), Helter Skelter (2012), Diner Diner (2019) and Human Disqualified Osamu Dazai and the Three Women (2019). Netflix’s original drama FOLLOWS is available in 190 countries around the world.
He also works on many video works.


Yuji Sumikawa

Up to you presided over, image builder.
A technical illustrator living in Matsuyama City who creates two-dimensional images. Many works have been left in Matsuyama and Dogo, such as “Shin Dogo Onsen Ezu” which depicts the surroundings of Dogo, created at “Dogo Onsen 2014”, and “Modern Version Dogo Onsen Ezu” exhibited in the large hall on the 2nd floor of Asuka-no-Yusen.


Mitsuko Ono Mitsuko Ono

Multimedia designer, Facebook official AR partner.
Born in the Philippines, lives and works in Osaka.
The original AR filter with a unique cuteness that is creepy
It is loved by users all over the world.
Popular works have been shared more than 3 million times, and the number of views has exceeded 200 million times.



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