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The SDGs are the trump card that saves traditional crafts, or the future seen in new materials and recycling (business.nikkei.com)

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Some long-established companies are trying to find a way out by incorporating elements of the SDGs (Sustainable Development Goals), a new wave, as lifestyle changes, deflation, and threats from overseas products are being exposed. Will recycling carbon-neutral materials and raw materials open up the future of traditional crafts? He followed the forefront of companies that boldly challenged them.

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