Traditional industries can be maintained not only from “defending” but “attacking”, a unique management style carried out by the president of a long-established manufacturer with 105 years of business (

Nosaku Co., Ltd., a long-established casting manufacturer in Toyama Prefecture, is attracting attention from overseas. Its management style, which prioritizes “enjoying” over “profit”, breathes a new wind in the image of traditional industries, craftsmen, and Japanese town factories. At the event, which was attended by Katsuharu Nosaku, president of Nosaku, we will explore tips for Japanese companies to continue to grow. In this article, we talk about why Nosaku sticks to the management stance of “attack” even though it is a traditional industry.

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