Kanto’s first pop-up exhibition. “Hirata Gen Collection” exhibition with sustainable furniture and Danish and Japanese design [WELL/ WELL]

Arts & Crafts Co., Ltd. (Registered in Musashino City, Tokyo, Representative Director: Shinnosuke Miyazaki) will hold an exhibition of Danish and Japanese design furniture brand “Hirata Gen Collection” from Saturday, February 5, 2022 to Sunday, February 20, 2022 at “WELL” (Well, Shinjuku-ku, Tokyo), a select shop for furniture and daily necessities that enriches daily life.

Event Details:



From Saturday, February 5, 2022 to Sunday, February 20, 2022, “Hirata Gen Collection” exhibition will be held at “WELL” (Well, Shinjuku-ku, Tokyo), a select shop for furniture and daily necessities.

At WELL, hirata chair manufacturing co., ltd. (Morotomi-cho, Saga-shi, Saga-shi, Saga, Representative Director: Shoji Hirata) has been working in various forms from the beginning while operating the brand with the desire to provide furniture that suits urban residents who will live in the future era. In the following, we sympathized with the brand concept of the new lineup “Hirata Gen Collection” announced by Hirata Chair Manufacturing Co., Ltd., and introduced it in the showroom.

Co-production by Hirata Chair Manufacturing co-produced by studioA27 
Hirata Gen Collection, released in February 2020, is a furniture brand jointly launched by Hirata Chair Manufacturing Co., Ltd., a furniture and woodworking manufacturer in Kyushu founded in 1963, and studioA27, a design firm based in Denmark and Japan.

In 2019, architect Lars Vejen and designer Taijiro Ishikawa are design firms based in Denmark and Japan, where studioA27 is engaged in architectural renovations, furniture and merchandise product development and collaboration projects.

Source: Hirata Gen Collection HP /”

Fundamental value from the fusion of Denmark and Japan

Based on the concept of “high-quality and sustainable furniture” carefully made by Japanese craftsmen one by one, it is simple, beautiful, functional, and earth-friendly furniture that fuses Danish and Japanese designs.
There are 18 different collections of tables, chairs, sofas, stools, etc., and the materials are carefully selected for environmentally friendly, water-based, solid ash, cotton canvas fabrics, Kvadra’s uncolored wool, and natural tanned leather that does not use chemicals such as Sorensen leather.
The seats for chairs and sofas can be customized.
– Sincerely face natural materials and deliver the largest and most simple value. 〜

The brand name “Gen” means “gene” in Danish and “origin” in Japanese, and the thoughts of Hirata Chair Seisakusho and studioA27, which aim for a simple, simple and comfortable life underlying Danish and Japanese culture by reconsidering what the fundamental value that “furniture” can provide is.

The brightly colored and warm furnishings are designed to be used in commercial facilities and houses such as hotels, restaurants, and offices.

During the exhibition period, you can see the furniture on display, as well as order parties in the showroom and some products at the online store.

【Gen table01 / Gt 01】

Tree species: Ash    
Paint: Water-based paint
Size: W1200 x D1200 x H720

【Gen Chair 01-A / Gc 01-A】

Tree species: Ash
Paint: Water-based paint
Size: W555 x D525 x H835 x SH450

【Exhibition Outline】
Hirata Gen Collection  Exhibition

Period: From Saturday, February 5, 2022 to Sunday, February 20
(On the 5th and 6th, designer Mr. Ishikawa and the manufacturer are scheduled to be in the store.) )

Location: WELL Shinjuku Showroom
3-17-20 Shinjuku, Shinjuku-ku, Tokyo 160-0022

Hours: Weekdays 12:00-19:00
Saturdays, Sundays, and holidays 11:00-20:00
Closed: Wednesdays and Thursdays
* It will be open on Thursday, February 10 during the period.


  • Hirata Chair Manufacturing Co., Ltd.

A woodworking furniture manufacturer in Kyushu that produces sofas and tables, mainly chairs. Founded in Okawa City, Fukuoka Prefecture in 1963, the factory was relocated to Moromi-cho, Saga-shi, Saga Prefecture in 1992. With the words “I’ve always done it in my own way,” we produce furniture that suits people by doing everything from product development to sawmill, processing, painting, and chair-up, so that furniture, which is one of the tools that cherish the time of fun groups with family and friends, blends into everyday life.


  • studioA27

In 2018, a design office by Danish architect Lars Vejen and Japanese designer Taijiro Ishikawa. We are engaged in collaboration projects such as renovation of architecture and product development of products and goods.

  • Lars Vejen

Architect, Designer (MAA, MDd) Lars Vejen-Jensen Representative/Creative Director. Founded the design brand “Lars Vejen” based in Denmark. In 2017, in commemoration of the 150th anniversary of Danish-Japanese diplomacy, collaboration works with traditional craftsmen in Kyoto are exhibited.

  • Mr. Taijiro Ishikawa

Graduated from Kyoto Institute of Technology Graduate School of Technology with a major in design. After working at interior and product design firm Design Studio Lars Vejen (Denmark), he became independent as Taijiro Ishiko Design based in Kyoto in 2017.
Received the “Young Japanese Design Talent Award” at the El Deco International Design Award 2022.

  • WELL

A brand that stocks dining furniture and daily necessities that color life, which is the center of small and small urban life.
Based on the concept of “100 rich lives if there are 100 people”, we propose custom-made furniture that allows you to choose the size, favorite tree species, fabrics and options that suit each life, and we are exhibiting and selling individual exhibitions and products of artists’ vessels under the theme of “enriching the table”.

[Official WEB]
Online Store:

[Official SNS]

Showroom Location
Address: 3-17-20 Shinjuku, Shinjuku-ku, Tokyo 160-0022
TEL :0120-306-128
Nearest station: 10 minutes on foot from JR Shinjuku Station
1-minute walk from Exit B5 of Tokyo Metro Shinjuku 3-chome Station

  •  Arts and Crafts Co., Ltd.

Arts & Crafts, which operates WELL, is also developing consulting business for corporations. Based on the business know-how practiced at ith, we provide DX and digital marketing support for small and medium-sized manufacturers.

Arts and Crafts Corporate Information:
Click here for consulting information: 


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